Author Archives: Che

Life as an impostor

Stop. What you are going to read ahead has taken me ages to write. Partly because it has been difficult and mostly because I didn’t want to. I would love to say please don’t judge me after reading this but we all know that’s not gonna happen. Judging people is our favourite hobby after all. I admit it, I indulge in it occasionally. If you do read it, please don’t pity me. That’s not what I want. If I wanted pity, I would simply write Continue reading →

A short rant on the longest known evil

When the initial bytes from the famous/infamous documentary on the Delhi gang rape first came out, my initial reactions were of anger and disgust. Not just at the men who uttered those horrific, remorseless words but at the society, the culture, and even the nation. I was seething with anger over something I did not choose to be associated with and yet will be carrying on my shoulder by the virtue of being born a male in this country. I was, and still am, a Continue reading →

Masculinity is diminishing

“Masculinity is diminishing.” No, I wasn’t attending a #NotAllMen conference. Neither was I reading the end of year The Feminist report on masculinity levels around the world. This line is from a presentation sent by a client explaining the reason behind the upcoming brand refresh. This line is the rationale behind the brand refresh. Upon first read my instant reaction was that this line is why a brand is going to spend crores on a makeover because men aren’t important to them any more. Predictable Continue reading →

32: Too many, too few.

I don’t know if this will make sense. To you. Or even to me when I am done typing this out. This is not something I have been pondering over or something that has been bothering me. There is a lot of noise in my head. Words whirring, clashing, bouncing off each. It’s fucking rock concert. And I am just grabbing a fistful of them and chucking them across this sheet of paper. Then see if it makes sense. A shape-shifting Rorschach test of sorts Continue reading →

Half Life of Love

This is my first attempt at writing anything remotely serious, unless you count the crap I pull out of my ass for the clients, especially the tight ass BFSI ones. This is not a definitive guide to why relationships don’t work out. This is not even a guide to who fucks up in a relationship. Wait, this is not a guide at all. This is just what I think happens in relationships. If you are the one who believes in love at first sight, you Continue reading →